In today’s competitive fundraising landscape, nurturing relationships with donors is more critical than ever. Donor care is not just about thanking donors for their support; it’s about creating lasting bonds that drive engagement and loyalty. This video has five key tips to enhance donor care in your charity.
View my blog for more at https://myfundraisingmentor.com/blog/f/donor-care-5-tips.
Transcript:
1. Emphasize the RELATIONSHIP
Emphasize the importance of building and maintaining a relationship rather than managing the donation or fulfilling obligations.
2. Take an Inclusive APPROACH
Be committed to respecting donor needs, motivations and interests through acknowledgment, recognition, ongoing communication and engagement.
3. Focus on IMPACT
Through storytelling and engaging donors in the mission, show them how their contributions have an impact. This can strengthen donor trust and satisfaction.
4. Make Engagement PROACTIVE
Be committed to proactive engagement rather than a reactive approach. Anticipate donor needs by creating opportunities for more meaningful interactions.
5. A Core Value is building TRUST
Donor care is trust-building. Foster an atmosphere of genuine care. Cultivate long-lasting relationships with donors for sustained support.
Let’s work together to create meaningful and lasting relationships with our supporters. What strategies have you found effective in your donor care efforts?
Share your thoughts in the comments!
#DonorCare #Fundraising #NonProfit #RelationshipBuilding #Trust #Impact #Engagement #Philanthropy #GivingBack
To download the 5 Donor Care Tips graphic
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